Legal
Privacy Policy
Last updated: 11 November 2026
Who we are
US Assist, at usassist.in, is operated by Social Sutra Digital, a digital services agency based in India and part of Social Sutra Group. We help Indian travellers prepare US B1/B2 visitor visa applications. Our service runs online, over WhatsApp, phone and email.
This policy covers personal information we collect through our website, WhatsApp, phone calls and email. We decide how and why this information is used, so we are responsible for looking after it.
Information we collect
We collect only what we need for your enquiry or your file. What we ask for depends on your profile and the purpose of your trip.
Enquiry details. Name, mobile or WhatsApp number, email address, city, purpose of travel, travel month, who is travelling, and anything you tell us in your messages.
Application details. Passport details and copies, old passports and past visas, date and place of birth, addresses, phone numbers, email addresses and social media handles for the last five years, family details including relatives in the US, travel history, your US trip and address, and photographs. These are the details the DS-160 asks for.
Employment, education and financial documents. Employer or business details, salary slips, income tax returns, bank statements and education history, as your profile requires.
Details about other people. Co-travellers, children, sponsors and hosts in the US named in your application. If you give us someone else’s details, please make sure they know and have agreed.
Payment records. Amounts paid, invoice details and GST details.
Website usage. IP address, browser type, device information, pages visited, time spent, referring URLs and ad clicks. This is collected automatically through cookies and similar tools.
We do not ask for the password to your US visa account, and you should not share it with us.
How we use it
We use your information to:
- Answer your enquiries and support requests
- Assess your case and prepare your DS-160 answers, document list and interview preparation guide
- Guide you through paying the visa fee and scheduling your appointments in your own account
- Alert you to earlier appointment dates and follow up on your case status
- Issue invoices and keep our business records
- Improve our website and understand how people use it
- Measure our advertising and show relevant ads
- Meet our legal and regulatory obligations
We use your information on the basis of the consent you give when you contact us or start a file, and where the law requires us to. We do not sell, rent or trade your personal data.
Cookies and tracking
Our website uses cookies and similar tools from these providers:
Google Tag Manager. Loads our measurement tags on the website.
Google Analytics. Counts visits and shows how people use the website.
Google Ads. Measures our ads and helps show relevant ads.
Microsoft Clarity. Shows how visitors move through and use our pages, using heatmaps and session recordings, so we can improve them. Clarity masks text you type into forms.
You can block or delete cookies in your browser settings, though some parts of the website may not work properly. Read more in our Cookie Policy.
Who we share it with
We share your information only as needed to provide our service, run our business or follow the law:
Service providers. Companies that run the tools we work with, including Zoho for customer records and invoices, Google for documents, email, storage and analytics, Microsoft for website analytics through Clarity, WhatsApp for messaging, and our website hosting provider.
Legal authorities. Government or legal authorities, where the law requires it.
Your visa application itself is submitted by you, directly to the US Department of State, and is handled under US government rules. Some of our service providers may store or process information outside India. These organisations have their own privacy policies, and we are not responsible for how they handle information.
Data security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure. No online transmission or storage is 100% secure, so we cannot guarantee absolute security.
How long we keep it
We keep personal data only for as long as we need it to provide our services, including follow-up on your case, or as legal, tax and accounting rules require. Once it is no longer needed, we securely delete or anonymise it.
Your rights
Depending on the law that applies to you, including India’s Digital Personal Data Protection Act, 2023, you may have the right to:
- Ask what personal data we hold about you and how we use it
- Ask us to correct, complete or update it
- Ask us to erase it, unless we must keep it by law
- Withdraw your consent at any time
- Raise a complaint with us about how your data is handled
- Nominate someone to exercise your rights if you die or are unable to do so
To use any of these rights, contact us. If you withdraw consent or ask us to erase your data, we may not be able to continue working on your file. Withdrawing consent does not affect what was done before. If we do not resolve your complaint, you may be able to approach the Data Protection Board of India.
Children and minors
We help families prepare applications for children. Information about anyone under 18 should be given to us by their parent or legal guardian, who agrees to its use for the child’s application. If you believe a child’s data has reached us without this consent, please contact us and we will look into it.
Changes to this policy
We may update this policy from time to time. Changes will be posted on this page with a new date at the top.
Contact us
For any question about your personal data, or to raise a complaint, write to us at ask@social-sutra.com or message us on WhatsApp at +91 98912 37580. We reply between 10 AM and 10 PM.
US Assist is operated by Social Sutra Digital, B-803, Raj Lifestyle, Mira Road East, Mira Bhayandar, Maharashtra 401107, India.